Apple released four new iPhones today: the iPhone 17, the iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max. They also released the AirPods Pro 3 and a new version of the Apple Watch family. This week, people can start preordering. The items will be available in stores and delivered on September 19.
The iPhone 17 Air, which is around 5.6mm thick and has a titanium body, is the main attraction at the event. It starts at $999. Apple puts it between the basic and Pro models, with top-of-the-line performance and a focus on a lighter, smaller design.
The iPhone 17 costs the same as the iPhone 16, but it has a bigger screen that refreshes at 120Hz, better cameras, and faster performance. The standard storage for the iPhone 17 Pro is now 256GB, and the price starts at $1,099, which is $100 more than before. The Pro Max stays at $1,199 and now comes with a new top-tier 2TB variant.
Apple recently released the AirPods Pro 3 for $249. They have better sound quality, better noise cancellation, and the main feature is that they can translate languages in real time on the device. The battery lasts longer than it did on the old model.
The company released the Apple Watch Series 11, along with revised SE and Ultra models, with new health features that help find those who may be at risk for high blood pressure, as well as other safety and performance improvements. The prices for the SE and Ultra are the same as they were for previous generations. The Series 11 is still Apple’s most popular watch.
Availability: Apple claims that the new iPhones, AirPods Pro 3, and Apple Watch models will be available in stores and start shipping on September 19. On Monday, a free update for iOS 26 will be available.
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