- According to the Times of India, a star-studded campaign featuring Amitabh Bachchan, Alia Bhatt, Farah Khan, Sreeleela, Mahesh Bhatt, and others has brought back the “Om Shanti Om” enthusiasm that lit up social media.
- The scene starts with young actor Arista Mehta and then a lot more celebrities come in.
- The article says that the sale-focused ad is one of the most densely cast campaigns this season, with snippets that can be seen and shared over and over again.
The Big Picture
According to the Times of India, a star-studded campaign featuring Amitabh Bachchan, Alia Bhatt, Farah Khan, Sreeleela, Mahesh Bhatt, and others has brought back the “Om Shanti Om” enthusiasm that lit up social media. The set piece has a lot of dazzle, cameos, and a party-floor conclusion, which is similar to Bollywood’s big ensemble numbers but with a modern twist.
What’s new?
The scene starts with young actor Arista Mehta and then a lot more celebrities come in. In the party scene, viewers see rapid beats with famous people like Mahesh Bhatt and Farah Khan, as well as digital natives and producers. The scene ends with a dance stretch where Sreeleela joins the leads on the floor. The article says that the sale-focused ad is one of the most densely cast campaigns this season, with snippets that can be seen and shared over and over again.
What They Are Saying
Background
The campaign’s nostalgic cue is an homage to Farah Khan’s 2007 ensemble hit “Om Shanti Om,” which had a “Deewangi Deewangi” segment that was full of famous people from the business. Putting Bachchan and Bhatt together also builds on a tradition of big-name collaborations, and adding fresh talents like Sreeleela makes the commercial more appealing to a wider range of people. The creative approach is part of a larger trend: marketers exploiting nostalgic multi-starrer moments to stand out during the busy festival season.
What’s Next
Expect sliced edits, cuts that are particular to each platform, and short videos that are driven by music to keep the campaign going during the holiday shopping season. As the sale cycle reaches its apex, the company will probably add more cameo appearances and dance hooks to the game, as fans are already talking about how “pure madness” it is.
The Bottom Line
Big actors and even bigger nostalgia: the ad combines classic Bollywood spectacle with a social-first pace that is meant to go viral and sell.
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